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1. auspost TikTok
2. Optus TikTok (WIP)
3 flybuys in-feed

Socials

Go from social feed to all-you-can-eat buffet.

Australia Post

Christmas TikTok Deliverables

Ho ho hell yeah

Media was kind enough to give us a 2-week heads up (before dispatch) to produce a Christmas TikTok.

Challenge


There was no time for 3D rendering, shoot or any complexity. Our only assets were the static campaign Santa images from Droga.

Takeout: We delivered

We developed two Gen-AI concepts with storyboards in barely one afternoon. The clients loved it so much, they asked us to make a series.

Optus TikTok

Performance ads
not performing?

Performance ads not performing?

Their strategy of re-sizing and rolling out Meta assets on TikTok didn’t resonate.


Takeaway

We pushed Optus outside their comfort zone and set a clear path toward TikTok best practice, ultimately driving strong results on the platform.

Googly eyes for the win

Follow TikTok trends

Out of this world hook

Goes hard up front

Engaging the Crazies

Flybuys Social Campaign

Flybuys has a fandom?

We pitched the idea to develop a long running social content series to target our die-hard fans.

Takeout

We found real customer insights by trawling through Flybuys Facebook groups. We used them to drive engagement with relatable memes.


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