Campaign work

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Optus Pitch

Expect More | Multi product and Black Friday

It starts with…

…pitch-winning work for Optus. Here’s a sample of my contribution for the Expect More Campaign.

Multi product

I developed three concepts that show how bundling fits into real life moments. Each script shows us a small slice of life to connect Optus with human truths.

The ‘Family plan’ and ‘First phone’ piece are about the strong ties between families. The ‘Business partner’ piece speaks to the excitement (and nerves) of starting out a new venture.

Optus Pitch Black Friday

This execution drives traffic in-store for Black Friday by positioning team members as experts, but the kind who suggest what you actually need.

My next idea targets the chronically online. They don’t value advice, but they love data. We reach this younger prepaid audience by leveraging a popular TikTok trend.

Coles MasterChef

Collectables Campaign & Fresh Credentials

A selection of my work on Coles’ MasterChef partnership.

Cutting edge

Knife Campaign Takeaway

I was the lead copywriter on the MasterChef Knives campaign. Balancing feedback and consistency across every deliverable felt like a knife edge, but I kept it steady.

AT COLES, YOU CAN SLICE, DICE AND PREP LIKE A PRO WITH FREE MASTERCHEF KNIVES.

YOU'LL EARN A KNIFE CREDIT FOR EVERY TWENTY DOLLARS YOU SPEND IN ONE TRANSACTION WHEN YOU SCAN YOUR FLYBUYS CARD.

THERE ARE SIX CHEF GRADE KNIVES TO COLLECT

PREP LIKE A PRO WITH FREE MASTERCHEF KNIVES.

COLES. VALUE THE AUSTRALIAN WAY

30” Radio and voiceover script

Final Outputs

30“ Brand Spot TVC

30” Radio

AT COLES, YOU CAN SLICE, DICE AND PREP LIKE A PRO WITH FREE MASTERCHEF KNIVES.
YOU'LL EARN A KNIFE CREDIT FOR EVERY TWENTY DOLLARS YOU SPEND IN ONE TRANSACTION WHEN YOU SCAN YOUR FLYBUYS CARD.
THERE ARE SIX CHEF GRADE KNIVES TO COLLECT
PREP LIKE A PRO WITH FREE MASTERCHEF KNIVES.
COLES. VALUE THE AUSTRALIAN WAY