On
this
page
On this page
Above the line
See a sample
Optus Business Centres
Unlike their Retail stores, Optus Business Centres are franchised centres that are dedicated to servicing business customers.
Half-page press
Great
business
Tap images to view full screen
Takeaway
If you forget that business owners are people, messaging turns dry. I found a strong balance of personality and professionalism that kept the tone human and set a precedent for future work.
Generic Half page press
Half page press fearturing the OBC team
Business Living Network
I wrote a suite of radio spots to introduce Optus network tools in clear, business moments. Each piece shows how the different features support everyday business needs.
Radio star
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Worker: Hey Boss, you called?
Boss: Yeah, I need you to cover a call at 11am with our supplier in Shanghai
Worker: mhmm?
Boss: Just turn on Call Translate in My Optus app and it’ll translate the conversation in real time.
Worker: mhmm
Boss: Also, at 1:30 there’s a critical call with logistics, so don’t forget to say, “Hey Optus, take notes”.
Then email me the transcript saved in…Worker (cutting off ): My Optus app?
Boss: You got it.
CTA: Make your connection work for you and your business.
Search Optus Living Network -
Worker: “Geschäft, Shigoto, business.”
Voiceover: Do business in up to 19 languages, with Call Translate, part of the Living Network.Discover helpful tools for your business in My Optus app.
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Worker: “Hey, just getting coffee. They want it now? One sec...”
SFX: whoosh sent sound
Voiceover: Turbocharged deadline?
Level up your network access with Mobile Turbocharge, part of the Living Network.
Discover helpful tools for your business in My Optus app.
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VO: Important business call?
SFX: Call ringing
VO: Simply say “Hey Optus, take notes” to get your conversation transcribed with Call Notes, part of the Living Network.
Discover helpful tools for your business in My Optus app.
-
Worker: Hey Boss, you called?
Boss: Yeah, I need you to cover a call at 11am with our supplier in Shanghai
Worker: mhmm?
Boss: Just turn on Call Translate in My Optus app and it’ll translate the conversation in real time.
Worker: mhmm
Boss: Also, at 1:30 there’s a critical call with logistics, so don’t forget to say, “Hey Optus, take notes”.
Then email me the transcript saved in…Worker (cutting off ): My Optus app?
Boss: You got it.
CTA: Make your connection work for you and your business.
Search Optus Living Network -
Worker: “Geschäft, Shigoto, business.”
Voiceover: Do business in up to 19 languages, with Call Translate, part of the Living Network.Discover helpful tools for your business in My Optus app.
-
Worker: “Hey, just getting coffee. They want it now? One sec...”
SFX: whoosh sent sound
Voiceover: Turbocharged deadline?
Level up your network access with Mobile Turbocharge, part of the Living Network.
Discover helpful tools for your business in My Optus app.
-
VO: Important business call?
SFX: Call ringing
VO: Simply say “Hey Optus, take notes” to get your conversation transcribed with Call Notes, part of the Living Network.
Discover helpful tools for your business in My Optus app.
Sydney Light Rail
Opportunity
Optus let us know that nbn fibre was getting a 5x speed upgrade. Every supplier would receive the same upgrade, but Optus’ strategy was to be first to own the moment.
Insight
Part of this campaign included a Sydney Light Rail wrap. It’s pretty ironic that the Light Rail has a reputation for being slower than slow.
Consider the route: Dulwich Hill Station to Central
Light Rail: 37 minutes. By Train: 16 minutes.
Idea
Poke fun at the Sydney Light Rail by positioning our 5x faster fibre nbn as 5 million times faster than the light rail.
Everyone in the Optus Marketing team loved this.
Legal had other ideas :(
